Ember Jean Co
Web Design, Brand Identity, Brand Strategy, Copywriting, Brand Photography, Launch Consulting, Content Creation
We began working with Rejeanna, founder of Ember Jean Co, from the very beginning – through defining their brand strategy to planning and executing their launch. Ember Jean Co strives to inspire confidence using gorgeous, hand-crafted jewelry with uncompromising quality and distinguished style to keep the most precious messages close at hand.
Color selections, font pairings, copywriting, and emotive design are all crafted to target Ember Jean Co's ideal customer while also offering intrigue through the details. Between 12:05 pm launches to selective capitalizations to an endless play with fire, the brand features many creative moments to gain and keep their audience's interest.
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Behind-the-scenes
Behind-the-Logo
Ember Jean Co's first customer was the owner herself. She grew up in a family of five, which grew into five siblings as two married. After she lost her brother in 2020, she began crafting bracelets to hold him and her other loved ones close. The fifth point is in place to symbolize that remembrance and the connection she still has through the memories of one continuous line.
The Five Point Flame
With a mission to remember, celebrate, confidence, style and empowerment, Rejeanna wanted to stand behind her brand by donating a portion of the profits to non-profits organizations that supports women and parents through children with a cleft-lip palette, in remembrance of her brother who was born with one..
The Colorful Standout Letters
Brand Inspiration
CONFIDENT
EMPOWERING
CLASSY
REFLECTIVE
FREE
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