Steel + Diamond Weddings

Web Design, Brand Identity,
Brand Strategy, Copywriting

With a husband and wife team in such a personal industry, we included as many personal touches from the owners as possible – all with the vision of being conversation starters and to connect with potential clients. Classic color selections, bold and delicate font pairings, copywriting, and emotive design are all crafted to target Steel + Diamond's ideal customers while also offering a uniqueness in the details. Between personalized silhouettes to minimalist line work resembling Damascus steel, the Steel + Diamond brand features many personal touches to gain and connect with their ideal audience – newly weds!

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Behind-the-scenes

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At Vari Vine Studios, our entire focus is on crafting brands and websites that stand out– with stories that resonate with your target audience. Let's uncover what makes your business stand out.

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Creative. Visionary. Girl with the Binder. The hype.

Let's be honest. Planning a wedding is no joke! That's why we're here. We'll step in wherever you're at and ensure everything is prepared so no details go missed for weddings both near and far. Day of, we're there from the moment you arrive until you leave checking in with vendors, keeping with the timeline, and most importantly, making sure you can relax and enjoy your day. When the emotions hit, we've got your back. We're the hype that keeps everything feeling light!

Copywriting Sample

Behind-the-Logo

As a husband and wife partnership, the entire brand was built around the hook that makes Steel + Diamond Weddings shine. With exceptional service, we wanted to bring that out in their logo with fully personalized silhouettes of the owners.

Outlined Silhouettes

With a client base of not just brides, but grooms seeking to be part of the process, we wanted to emphasize the joint partnership with typography in the logo design. The bold and delicate fonts contrast each other reach both audiences, while being symbolic of the differences between actual steel and diamonds.