Steel and Diamond Weddings
Web Design, Brand Identity, Brand Strategy, Copywriting, Brand Photography, Launch Consulting, Content Creation
With a husband and wife team in such a personal industry, we included as many personal touches from the owners as possible – all with the vision of being conversation starters and to connect with potential clients. Classic color selections, bold and delicate font pairings, copywriting, and emotive design are all crafted to target Steel + Diamond's ideal customers while also offering a uniqueness in the details. Between personalized silhouettes to minimalist line work resembling Damascus steel, the Steel + Diamond brand features many personal touches to gain and connect with their ideal audience – newly weds!
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Behind-the-scenes
Behind-the-Logo
As a husband and wife partnership, the entire brand was built around the hook that makes Steel + Diamond Weddings shine. With exceptional service, we wanted to bring that out in their logo with fully personalized silhouettes of the owners.
Outlined Silhouettes
With a client base of not just brides, but grooms seeking to be part of the process, we wanted to emphasize the joint partnership with typography in the logo design. The bold and delicate fonts contrast each other reach both audiences, while being symbolic of the differences between actual steel and diamonds.
Typography
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Brand Inspiration
DELICATE
TRENDY
EMPATHETIC
MODERN
BOLD
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